You're a creator.
Not an accountant.
Getting brand deals is the exciting part. But then comes the spreadsheet of doom. The awkward "how much should I charge?" panic. The DM that says "can you send an invoice?" when you've never sent one in your life.
The brand that still hasn't paid you — four months later.
Most tools are built for brands, not for you. The ones built for creators are either too basic or too complicated — enterprise CRMs built for someone else entirely.
Folio is built specifically for creators earning their first brand deal income. It handles the business side so you can stay focused on creating.
Professional, simple, and designed to make you look like you've been doing this for years — even if you started last month.
Everything you need to run
your brand deals like a pro
One place. No more spreadsheets.
Stop guessing what to charge. Kit looks at your platform, engagement rate, and niche — and tells you your fair market rate instantly. When a brand offer comes in, she tells you whether to take it, negotiate, or walk.
Generate a professional one-page media kit automatically from your stats. Share it as a link or download as a PDF. Look like a pro in 5 mins.
Manage every deal from first outreach to final payment. One clean pipeline — no more losing deals in your DMs or forgetting follow-ups.
Generate your own UK contract with ASA disclosure clauses built in, or import one a brand sends you — Kit scans it, flags anything risky, and drafts your pushback email either way. Describe deliverables in plain English and Kit turns them into line items with a rate hint on each. Every signature gets a timestamp, a hash, and a certificate of completion, and the finished contract downloads as a PDF.
Send polished, HMRC-valid invoices — sequential numbers, delivery receipts, downloadable as PDF. Kit chases late payment for you, firm but friendly, with a full evidence pack ready if it ever goes to court.
Tell Kit who you want to work with and she drafts an outbound pitch, tailored to the brand. Every pitch is saved, so you're refining your best work instead of starting from a blank page each time.
Kit isn't locked inside the app. Link your number and ask her anything from WhatsApp — rate checks, contract questions, invoice status — wherever you already are.
See how your rates compare to creators like you. Anonymous, real-world data from the Folio community — so you always know if a deal is fair.
Your AI business advisor,
built into every deal.
Kit is Folio's built-in advisor. She notices when a deal is underpriced, flags risky contract clauses before you sign, and drafts the awkward email you don't want to write — and now she can act on it too, once you say the word.
Have a question at 11pm about a deal you just received? Kit knows your rates, your history, your pipeline. Just ask.
Kit doesn't wait to be asked. She surfaces the right insight at the right moment — and stays silent when she has nothing useful to say.
Kit: This rate is 28% below market for your niche. Counter-offer ready.
Kit: ThreadCo's invoice is 14 days overdue. Here's a firm but friendly follow-up.
Kit: 3 things to review before you sign — including an unlimited usage clause.
Kit doesn't just tell you what to do — she'll do it. Update a deal, draft a contract, send an invoice. She always shows you exactly what's about to happen, and nothing runs until you say go.
This will email WellnessHQ directly.
Your business has a value.
Now you can see it.
Folio watches your real deal history — not what you think you're worth, what the numbers say. Every settled invoice feeds two things: a private figure only you see, and a public score you can put on your media kit.
A single number — your revenue, multiplied by how healthy the business behind it actually is. Retainers count more than one-offs. Growing over the last six months counts more than a good quarter. Getting paid what your rate card says you're worth counts. One big client you can't afford to lose doesn't.
Folio Value
Biggest move: two of your last five deals were one-offs with new brands. Turning one into a retainer would be worth more than your next three pitches combined.
Pro: see where that number goes over the next 3 years.
The same health signal, without the pound sign — a 0–100 score any brand can see on your media kit. Built to be fair whatever your size, so a nano creator with a rock-solid retainer can outscore someone earning 10× more on scattered one-offs.
Top 10%
Folio Index — a reliability score for brands, not a vanity metric.
Unlocks once you've got enough deal history to be meaningful — no score before it means something.
Retainers and repeat brands count more than one-off deals.
Trending up over six months, not just a lucky quarter.
Spread across platforms and brands, not one algorithm away from zero.
Actually getting paid what your rate card says you're worth.
One big client feels safe. It's usually your biggest risk.
An unlimited usage clause, buried in an otherwise routine contract. Kit flags it before you sign— not after a brand's legal team brings it up in a dispute.
Up and running in minutes
Three steps and you're ready for your next brand deal.
Create your profile
Add your platforms, follower counts, and engagement rate. Folio builds your rate card and media kit automatically.
Add your deals
Log incoming brand enquiries and move them through your pipeline — from first contact to getting paid.
Send contracts & invoices
Generate contracts and invoices in seconds. Look professional, get paid faster.
Simple pricing.
One good brand deal pays for years of Folio.
- Rate Calculator
- 1 media kit
- Up to 2 deals
- 25 Kit questions / week (web & WhatsApp)
- Everything in Free
- Up to 10 deals
- Up to 10 contracts (up to 1 imported)
- Up to 10 invoices + payment reminders
- Pitch Generator (25 pitches/mo)
- 250 Kit questions / week (web & WhatsApp)
- Everything in Creator
- Unlimited deals, contracts & invoices
- Invoice Chaser + Deal Insights
- Deal Advisor — Brief & ASA Check
- Unlimited Pitch Generator
- Unlimited Kit questions (web & WhatsApp)
- Income analytics & The Fork projection
7-day free trial on paid plans · Cancel anytime
Built to HMRC's requirements
Delivery proof, locked records, and everything you need if a payment dispute goes to court.
Invoice Shield Lite → Creator plan · Invoice Shield Pro → Pro plan